REDPOINT FOR DIGITAL ADVERTISING
Harness the power of your own data for targeted advertising that converts
Future-proof your customer acquisition.
3X Lift in Google Ads
Conversion Rate
6x Larger Google Audience
Size from Better Match Rates
2.5x Higher
Facebook Match Rate vs Industry Standard
Energize Your Paid Media Plans with Redpoint
Today’s privacy-focused customers are fragmented across devices and channels, yet they still expect timely, relevant and engaging messages from brands. Your own first-party customer data is the key to reaching consumers across the digital landscape with effective, efficient, privacy-friendly campaigns. Build better media plans and empower your entire marketing organization with the industry’s most reliable Customer 360.
Drive Paid Media Performance with Great Data
Customer privacy has fundamentally changed the digital advertising landscape. Gone are the days of targeting with copious third-party behavioral data. Today, achieving your digital marketing goals depends on activating your own first-party data.
Use the Redpoint Customer 360 in your paid media to:
- Lower acquisition costs and maximize ROI with advanced segmentation
- Create and reach custom audiences of your best customers and prospects
- Optimize for conversion when predictive models are built on impeccably clean data
- Deliver engaging messages throughout the customer lifecycle
- Launch campaigns quickly with direct connections to ad partners
Personalized Engagement Across Ad Channels
Build a comprehensive Customer 360 and use Redpoint’s no-code dynamic segmentation tools to create unlimited custom audiences you can deploy across paid (and owned) media channels. You can reach your ideal customers and influence those most likely to convert with the right message, at the right time, and in the right place.
Leverage AI to enhance your marketing efforts practically and effectively:
- Advanced Segmentation: Incorporate online and offline data points for refined messaging
- Cross-Channel Activation: Connect across media channels with privacy-friendly, industry-standard IDs.
Ultimate AdTech Flexibility
Redpoint’s composable architecture fits into any cloud environment and streamlines connections with your preferred AdTech solutions. Leverage our native integrations and robust partner network to create a solution set and workflow customized to your marketing team’s unique needs and goals.
With Redpoint’s segmentation capabilities, our communications are timely, relevant and deeply personal. We scale that one-to-one marketing across every customer and prospect.
– Chief Commercial Officer, Leading National Travel & Hospitality Organization
