March 29, 2017

There’s a Disconnect in Connecting Marketing Tech Tools

eMarketer reported the results of the recent joint survey conducted by the CMO Council and RedPoint Global, which showed the challenges marketers have with integrating the disparate point solutions in the marketing technology stack.

March 24, 2017

Marketers Face Hurdles in Data-Driven Marketing Strategies (Report)

Adweek reported on the recent joint survey conducted by the CMO Council and RedPoint Global about how only seven percent of companies are able to deliver real-time marketing messages in both the digital and physical worlds.

March 21, 2017

Marketers Not Keeping Pace with Consumer Expectations, Frictionless Customer Experience

Loyalty360 reported that marketers largely are not keeping pace with consumer expectations for a frictionless customer experience, part of the results showcased in the recent joint survey conducted by the CMO Council and RedPoint Global.

Gaps Exist in Cross-Channel Customer Engagement: Study

Chief Marketer reported, based on the recent joint survey conducted by RedPoint Global in cooperation with the CMO Council, that marketers aren’t meeting expectations when it comes to cross-channel customer engagement despite the wealth of data and technology at their fingertips.

FIRST LOOK: CMO Council Study Reveals Omni-Channel Customers Want More Connected Experiences

Mobile Advertising Watch reported on the recent joint survey conducted by RedPoint Global in cooperation with the CMO Council, which showed that while omnichannel customers are more connected than ever, companies have so far not kept pace with changing customer expectations.

CMOs Plagued With Widening Gap Between Strategy, Execution

MediaPost’s Marketing Daily reported on the recent joint survey conducted by the CMO Council and RedPoint Global that showed companies have largely failed to keep pace with customer expectations in the new world of always-on, always-addressable consumers.

March 17, 2017

It’s All About the Customer Engagement Hub at RedPoint Global

Loyalty360 interviewed RedPoint Global CEO Dale Renner about the recent release of the RedPoint Customer Engagement Hub™, which combines RedPoint’s customer data platform and its real-time customer interaction platform to optimize customer engagement across all touchpoints and enterprise business functions.

March 15, 2017

Ecommerce Product Releases: March 15, 2017

PracticalEcommerce reported on the release of the RedPoint Customer Engagement Hub™, which is architected to help enterprises overcome the challenges caused by the gap between customer expectations and the actual experience that brands deliver.

March 7, 2017

RedPoint Global Launches Customer Engagement Hub

MediaPost’s EmailMarketingDaily reported the launch of the RedPoint Customer Engagement Hub™ (CEH), RedPoint’s new solution designed to help brands and organizations build customer engagement by orchestrating communication in real-time based on a unified customer profile.

RedPoint Launches Customer Engagement Hub Platform

Database Trends and Applications reported on the introduction of the RedPoint Customer Engagement Hub (CEH) solution, providing enterprises with tools to overcome challenges caused by the gap between customer expectations and the actual experience brands deliver.

March 6, 2017

RedPoint Global Releases Customer Engagement Hub

DestinationCRM reported the launch of the RedPoint Customer Engagement Hub™ (CEH), noting that the CEH “combines RedPoint’s customer data platform with its real-time customer interaction platform that optimizes customer engagement across all touchpoints and enterprise business functions.”

March 5, 2017

RedPoint Global Says New Customer Engagement Hub Solves ‘Engagement Gap’

CMSWire interviewed RedPoint Global CEO Dale Renner about the new RedPoint Customer Engagement Hub™ (CEH) and how the solution solves the gap between customer experience and expectation. The interview covered the CEH’s open garden approach to marketing technology, its machine learning and in-line analytics functionality, and the ability to intelligently orchestrate interactions across channels and devices.

March 2, 2017

Here’s how & why CDPs differ from CRMs & DMPs

MarTech Today spoke to RedPoint VP of Cloud Solutions Buck Webb about whether existing data systems such as CRMs and DMPs could provide the same functionality as a purpose-built customer data platform (CDP).

January 27, 2017

Direct Marketing News Awards 2017

Direct Marketing News named 2nd Time Around a Retail Campaign Awards finalist in 2017 for the tremendous success achieved with the support from Web Decisions and RedPoint Global. Additionally, the RedPoint Global Convergent Marketing Platform was named a Marketing Automation Company finalist in the 2017 Direct Marketing News Awards.

January 26, 2017

IoT News Magazine

In the flagship issue of IoT News Magazine, RedPoint Global CTO George Corugedo makes a very compelling case for why customer data platforms (CDPs) are essential to the IoT world.

November 1, 2016

Customer Data Platform Institute Launches to Unify Siloed Data

RedPoint is mentioned as a founding sponsor in this MediaPost feature on the launch of the Customer Data Platform Institute.

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