New Capabilities on the RedPoint Customer Data Platform™ Give Marketers and Other Business Users Ability to Easily Curate Key Data Across the Entire Customer Lifecycle
WELLESLEY HILLS, Mass. – June 27, 2017 – RedPoint Global, a leading provider of data management and customer engagement technology, today announced the extension of the RedPoint Customer Data Platform™ with new master data management (MDM) capabilities. In a world where data management has often been limited to IT and data quality experts, RedPoint MDM expands data stewardship to sales, marketing, customer service and other business functions. This enables users who have the greatest customer insight to refine and improve data that is key to consistently engaging with customers across all touchpoints and in real time.
Unlike legacy Enterprise Information Management (EIM) alternatives for MDM, RedPoint MDM is agile and easy to deploy. It empowers businesses to create the most accurate and comprehensive data profiles, including streaming digital behavior and IoM (Internet of Me) data, to drive the highest quality interactions with customers. It features a browser-based user interface to give data stewards and business users access to dynamically updated master data throughout its entire lifecycle, maintaining accuracy as changes happen.
“Businesses today aim for superior data quality to optimize customer engagement, and our new MDM capabilities enable users who have the best customer knowledge with the ability to correct and update customer information on the spot,” said Dale Renner, CEO of RedPoint Global. “Ensuring a holistic view of a customer not only strengthens the relationship that businesses work so hard to build, but also provides the basis for highly personalized interactions. As organizations gather more data about their customers, our MDM capabilities give them the means to efficiently keep that data accurate throughout the entire enterprise.”
RedPoint’s industry-leading data quality delivers precise and automated master customer data, with advanced matching algorithms to resolve identities at various levels. With the new MDM capabilities, business users and data stewards can approve, reject, and discard changes to data; compare new and old data; and make decisions more easily and with better information, so that auditability, compliance, and other stewardship functions are much easier to perform. Additional key features of RedPoint MDM include:
- Easy integration with existing applications. RedPoint MDM offers pre-built APIs (REST-based web services) to integrate viewing, changing, and controlling master data into existing apps (such as call center, product fulfillment, and onboarding solutions), so that accurate, timely master data can be used throughout the entire customer lifecycle. Businesses can now handle master data across applications with greater speed, ease, consistency, and timeliness.
- Complete view of changes to data lineage. RedPoint MDM provides versioned, dated, and user-tagged view of changes to the customer master data, supporting auditability, accountability, and improved metrics for managing customer data. RedPoint provides an audit trail and view of older data at the record level, so businesses no longer need to analyze logs or run change jobs against a database to provide compliance and analytics on master data.
- Control of workflow management. RedPoint MDM offers browser-based UI and business processes for data stewards and business users to oversee changes to master data, allowing control of changes and resulting profiles. The workflow provides explicit, business-friendly, master-data-based processes so users do not need to build separate applications for controlling master data.
“Master data management (MDM) is critical for application leaders to create the 360-degree view of the customer required for the most optimized customer experience,” wrote Gartner analysts Bill O’Kane and Kimberly Collins in the recent report MDM Is Critical to CRM and Customer Experience (March 2017). “MDM provides opportunities for application leaders to effectively address the challenges in integrating big data sources, such as social networks, and external data brokers. MDM enables application leaders to streamline and enhance marketing, digital commerce and customer service processes.”
RedPoint recently launched the RedPoint Customer Engagement Hub solution, which combines the power of its market-leading customer data platform to create rich, 360-degree customer profiles with its real-time customer interaction platform to optimize customer engagement across all touchpoints and enterprise business functions. With a hub to connect all their customer data and touchpoints, enterprises can now drive real-time decisions, and intelligently orchestrate engagement with their customers from a single point of control.
About RedPoint Global Inc.
RedPoint Global provides market-leading data management and customer engagement technology that empowers organizations to optimize customer value and deliver their brand promise with high contextual relevance across all touchpoints. The RedPoint Customer Engagement Hub delivers a unified view of each customer, in-line analytics to determine next-best actions, and intelligent orchestration to personalize engagement across the enterprise. Leading companies of all sizes trust the RedPoint Customer Engagement Hub to power their customer engagement strategy and drive profitable revenue growth. For more information, visit www.redpoint.net.