RedPoint’s customer data platform-based solution to help Infogroup clients achieve optimal engagement with the always-on consumer

Wellesley Hills, Mass. – August 29, 2017 – RedPoint Global, a leading provider of data management and customer engagement technology, today announced the company is working with Infogroup, a leading business data and analytics provider, to help brands achieve targeted, highly-personalized, and seamlessly coordinated customer engagement. Infogroup’s customers will now have the ability to access all RedPoint technology, including its world-class customer data platform and the RedPoint Customer Engagement Hub™.

Recently, the two organizations partnered to provide a major event marketer the ability to process massive quantities of data and expand the number of customized campaigns. Due to RedPoint, Infogroup’s client doubled the number of persona-based offers and increased targeted, delivered messages by over 250 percent.

“Our success working with RedPoint Global is an exciting development for our clients, who rely on us to provide them the latest and most advanced technologies to drive their data-driven cross-channel campaigns,” said Michael Iaccarino, chairman and CEO of Infogroup. “Getting the data right is very important in executing flawless campaigns, and RedPoint’s ease-of-use, accuracy, and support were all factors in our decision to partner with them.”

RedPoint’s customer data platform processes and integrates1 any and all types of customer data including first-, second-, and third-party; batch and streaming; plus structured and unstructured data to build a unified customer profile — this golden record is then leveraged in real time for decisions and analytics.

“Infogroup’s innovative business data and marketing solutions address the challenges marketers face today, and that aligns very well with RedPoint’s pursuit to optimize customer engagement for all modern marketers,” said RedPoint Global CEO Dale Renner. “Infogroup executes the highest impact multi-channel campaigns for their clients, and quality data is at the heart of it all. Creating unified customer profiles is what RedPoint does best, so it’s no surprise that our mutual clients immediately see impressive results.”

1 Gartner, Critical Capabilities for Data Quality Tools, Mei Yang Selvage, Saul Judah, Ankush Jain, 08 December 2016. — In the 2016 Gartner Critical Capabilities for Data Quality Tools report, RedPoint received the highest product scores in the Operational/Transactional Data Quality and Data Integration Use Cases; and second highest in Big Data and Analytics, Master Data Management, and Data Migration Use Cases 5 of 6 Use Cases in the report. Download the full report at: http://www.redpoint.net/dq-critical-capabilities.

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About RedPoint Global Inc.
RedPoint Global is a leading provider of data management and customer engagement technology. RedPoint’s Customer Engagement Hub provides a unified view of a customer, determines the next-best action and orchestrates interactions to drive highly-personalized and contextually relevant customer engagement across all touchpoints. Leading enterprises use RedPoint’s Customer Engagement Hub to help them achieve sustainable profitable revenue growth. For more information, visit http://www.redpoint.net/.

About Infogroup
Infogroup is a big data, analytics and marketing services provider that delivers best in class data-driven, customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 245MM individuals and 25MM businesses, which is distributed real-time to our clients. For more information, visit www.infogroup.com.

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