Marketers and Business Analysts Will Master the Art Around Better Data, Better Analytics and Better Experiences

WELLESLEY HILLS, Mass. – October 28, 2016 – RedPoint Global, a leading provider of data management and customer engagement technology, is sponsoring a DMNews webinar featuring Forrester Research Senior Analyst Brandon Purcell that will help marketers improve customer experience by unlocking their data’s potential. The webinar, called “Better Data. Better Analytics. Better Experiences.” will be held on Thursday, November 3.

To unlock data’s potential to improve the customer experience, marketers and business analysts first have to master the data available to their organizations. The webinar will discuss how to overcome challenges around data ingestion and data quality to generate actionable insights that will optimize the customer experience across the entire customer life cycle. They have to master all data available to their organization – structured and unstructured, 1st party and 3rd party, anonymous and known – and use it to drive both customer insights and customer engagement initiatives.

What:

Direct Marketing News webinar titled, “Better Data. Better  Insights. Better Experiences.” – featuring guest speaker from Forrester Research

When:

Thursday, November 3, 2016, 1:00 PM ET/10:00 AM PT

Registration:     

Better Data. Better Insights. Better Experiences.

Why:

The digital age – and the always-addressable customer– has changed the game for marketers. Not only do customers engage with companies more often via more channels than ever before, but the speed at which data is captured and stored has increased significantly. To unlock data’s potential to improve the customer experience, marketers and business analysts first have to master the data available to their organization. Join this webinar with guest speaker Brandon Purcell, senior analyst at Forrester Research, and Buck Webb, vice president of cloud solutions at RedPoint Global, to discuss how to overcome challenges around data ingestion and data quality to generate actionable insights that will optimize the customer experience across the entire customer life cycle.

Attendees will:

Who:

About RedPoint Global Inc.

RedPoint Global empowers organizations to bring together all the customer data they need to create precise one-to-one interactions with their customers across any and all marketing channels. Unlike other solutions, the RedPoint Convergent Marketing Platform, a customer engagement platform, enables users to quickly extract structured and unstructured data from wherever it is, easily analyze customer behaviors and preferences, and create precisely the right messaging – whenever and through whatever channel required – all from a single platform. No other software provider offers an all-in-one solution PLUS speed-to-market and robust scalability. For more information, visit http://www.redpoint.net or email contact.us@redpoint.net.