There are many opportunities for telecom companies to increase ARPU by providing more services to each subscriber or expanding existing services. But it’s also easier than ever for subscribers to get lured away by competing providers. To avoid churn – and the steep cost of recapturing lapsed subscribers – telecom providers must make their customers feel understood, engaged and cared for. Mountains of data, from call records to location-based insights to behavior across digital channels, are on hand for telecom companies ready and able to make use of it to deliver personalized messages via email, SMS, transpromo and more. RedPoint can help.