Donors are the lifeblood of any non-profit organization. No matter how important your mission, or how good the work you do, if you don’t keep your donors engaged and giving, your efforts will be short-lived. And with such a growing number of organizations competing for every charitable dollar, you need to think holistically about donor management. You must capture and use all available data on each donor—and communicate with them at just the right time through the right communication channel. This is easier said than done for most organizations. RedPoint can help.