Perhaps no industry has seen as much fragmentation as media, entertainment and publishing. Readers and viewers seem to have the attention span of fireflies, reading a little bit here, watching a little bit there. Organizations competing for eyeballs must not only generate a wide range of compelling content, but also find ways to draw people in and present the right content at just the right time. Accomplishing this requires a new, data-driven approach to the business, leveraging everything you know about your content consumers – both in aggregate and at the level of individual people. RedPoint can help.