Prospective students start thinking about enrolling long before they apply. And just because they finish a course or a degree doesn’t mean they’re done learning. That’s why good education marketers use a lifecycle approach when marketing to prospective and current students. Find the right student, appeal to them with relevant messages, engage them until they apply and matriculate, build loyalty and advocacy while enrolled, and start them thinking about further education as they approach course completion or graduation. This is the “new school” of education marketing. RedPoint can help.