Most people still listen carefully when their doctors speaks, but also supplement what they hear with their own research. With internet and mobile connections making people “always available,” that research can take place anywhere, anytime. Equally as ubiquitous is the chance to use targeted messages to change people’s behavior for the better – from prescription compliance to diet and exercise choices to simple awareness of health-related threats and opportunities. In today’s patient-centered marketplace, successful healthcare and pharma organizations, already dependent on data for drug discovery, cost reductions and regulatory compliance must be truly data-driven—from the back office to the front office. RedPoint can help.
CEO Dale Renner sat down with GuideWell Connect to share his view on what it takes to get a comprehensive view of the healthcare consumer.
How does healthcare match the same level of personalization seen in other industries, like retail? Our CEO Dale Renner shared his answer at the recent AHIP Institute & Expo.