It takes more than a good 30-second spot and a sharp promotional strategy to stay ahead in today’s consumer products markets. You need to build a direct relationship with consumers. This requires capturing all knowable information about consumers – which is not in the typical marketer’s skill set in this industry. Beyond relationship-building, consumer products companies need to use data to transform other aspects of their business, from product design to pricing to support chain. RedPoint solutions can help.

Read how RedPoint helped a consumer goods manufacturer improve lead conversion and reduce costs