Design interactive marketing experiences with ease
Use data and insights in real time to deliver contextually relevant interactions. Organizations are able to easily design and implement dynamic interaction strategies using a highly intuitive interface that combines context with inbound and outbound decisions to deliver a consistent brand experience. Define and manage message sequences independent from the delivery channel or device, ensuring that no matter where the customer shows up next, the right message is delivered to them.
Deliver the next-best-action at the speed of the customer
Put data into action at a pace that matches the speed of the customer. Unleash the power of hyper-personalization through advanced analytics, machine learning, and decision management strategies to automate individualized interactions in digital channels at a massive scale. Access the most robust analytic models – whether the algorithms are configured from our library or accessed from your library of existing models – to make the next-best-action decisions that keep pace with the speed of the customer.
Test, tune, and optimize conversions in a closed loop
Leverage a variety of optimization tactics that deliver goal based communications, from A/B/n testing to automated machine learning. Track results in real time to adapt contact strategies in inbound and outbound touchpoints and close the loop between strategy and results. Utilize testing as an integral part of intelligent orchestration, bypassing the limitations that come with standalone testing technology.