See the entire customer journey
In a single combined view, track every marketing touch, across all channels, to facilitate attribution. Pull in data from any source or system to complete each person’s contact history. Just as easily, capture results and conversion to complete the data set needed for attribution analysis.
Choose your method of attribution
Use first touch, last touch, weighted attribution – your choice. Use custom rules as your situation requires. Effectively measure the impact of each channel, customer and communication.
Take action on attribution insights
Determine what’s working and what’s not. Adjust overall plans based on the insight. Factor attribution results into the ongoing dialog with each individual customer and prospect.