Create a 360-degree customer view
Build a dynamic record of engagement for each customer, across all channels including everything you need to know to engage each person. Integrate data from virtually any internal or external source to provide a single, comprehensive view of each customer.
Predict what will engage
Extract insights from customer data to determine how, where and when to find individual receptivity and take advantage of it. Explore data, view reports, run models – whatever it tasks to understand your customers better.
Move beyond simple campaigns
Deliver consistent messages tailored to each individual and to the right context — web, email, mobile, social, POS and more. Go beyond just outbound campaigns and respond to inbound interactions with highly personalized offers and messages, in real time.