Incorporate data from any source to take action across the enterprise
Organizations need access to all data to deliver their brand promise in a consistent manner, with high contextual relevance, across engagement systems that span from Marketing to Sales to Service. Tap into any and all data types and sources: structured or unstructured, anonymous and known - including operational databases, transactional systems, streaming data, device data – and use it to drive enterprise customer engagement strategies at the point of interaction.
Resolve customer identity
Using the most powerful identity resolution tools available in the market, create a Golden Record that is a single, precise, and continuously updated view of a customer. Link anonymous to known and individuals to households through persistent key management, probabilistic and deterministic matching, data integration, data cleansing, and data quality capabilities.
Make the most of your technology investments
RedPoint’s Customer Data Platform (CDP) operates seamlessly across hybrid data environments including simultaneous access across traditional databases and Hadoop, and processes any customer, product, device, financial, or operational data. Our CDP is certified on Hortonworks, Cloudera, MapR, and IBM Hadoop distributions, and provides native drivers to all major traditional databases.