Start a personal dialog
Make social media more relevant. Target specific customers with the best social content for them. Personalize live social media interactions – no more one-size-fits-all.
Connect the dots across channels
Coordinate your social marketing with all other marketing efforts, across all channels, to maximize impact. Easily attribute conversions to effectively measure the impact of each channel, customer and communication.
Add to customer insight
Capture what your customers and prospects are saying and doing in social media. Combine it with other profile information to complete the picture. Engage each person with a better understanding of their needs and wants.