The RedPoint Convergent Marketing Platform™ (CMP) is the only fully integrated, all-in-one marketing platform available today. It provides all of the functionality necessary to receive raw data and, in turn, utilize that data to deliver highly targeted and timely cross channel communications, all in one cohesive platform.

The CMP was designed from first principles to operate in highly complex environments while hiding the technical and operational complexity from the user. This development approach allows the CMP to effectively support both enterprise and SMB markets. The CMP connects to any system anywhere to deliver the functionality users need, when they need it.

• Market leading ETL, data quality, matching and data processing automation allows our clients to create and automate processing jobs in hours rather than weeks.
• Entire solution is database agnostic; we can work with any database engine (SQL Server, Teradata, Oracle, Netezza etc.).
• ROI analysis tools that allow managers to develop forecasts at granular levels of detail create revenue and loss models and automatically track progress.
• Customer management and execution tools that make defining and executing sophisticated triggered cross-channel marketing interactions easy and automated.
• Implement as a stand-alone platform or in a highly orchestrated SOA operating environment
• Retain the flexibility needed to evolve quickly while maintaining usability
• Leverage workflow and automation wherever and whenever possible
• Deliver as an on-premise or SaaS solution